Old Apple vs Microsoft Marketing
Posted: 19 Feb 2017, 11:18
Apple is copying the old Mac vs PC marketing with their iPad marketing.
The message is that the PC gets "sick" with viruses while the iPad Pro does not.
But can you compare a PC with a Pad?
Microsoft does not have a Pad or Tab that has any market share so why construct the opposition?
The strategy must be to take market shares from laptops.
The message is that the PC gets "sick" with viruses while the iPad Pro does not.
But can you compare a PC with a Pad?
Microsoft does not have a Pad or Tab that has any market share so why construct the opposition?
The strategy must be to take market shares from laptops.