Oh yes he was the master of marketing. In terms of results his comeback at Apple is more impressive than Bill Gates starting and building Microsoft. Today iPhone is bigger than Microsoft (Not Apple - only the iPhone department). Apple is a huge money machine and has to get used to the big brother role. What I have a problem with is this urge to control the content on their gadgets (No nudity etc) - how on earth can a serious newspaper publish its stuff on an Apple app when their editor can be overridden by Apple? |  |
And then there is this patented remote controlling of your camera based on location (Thank God for that patent - so that others cannot copy that particularly stupid idea). The true Genius lies in the understanding of the human nature:
Apple has been selling a successful lifestyle more than anything else. For years you could see nothing but Apple laps in Hollywood movies. This "product placement" has been a strategy for years and helped build the link between Apple and the particularly good looking and successful.
Every id.... especially those with confidence or peacock problems will of course be a sucker for Apple products after that. Combined with some good design - it just sky rocketed.
I am not sure it will last, since Apple seems to be more dependent on "fashion" than, say Microsoft......
The computers are based on Unix/BSD which seems to be a solid foundation but it has become a very remote relative to Linux since it is very closed. This frustrates me every time a try a OS X product. But that is probably just fine for the average Apple user - he wants to use it - not to fix it - as Jobs has stated on several occasions.
Anyway iPhone5 is out now. There are no surprises an no WoW factors but a bigger screen, improved camera, aluminum backside to avoid breakage.
It does not have wireless charging (rumors had mention it). It works and it looks good and it is slimmer.
Pretty much what was expected - and that is unusual in Apple terms. They always seem to have a "by the way" statement to blow their audience away and that does create a huge hype - not so this time.
Also there is a new dock and adapter so the Apple people will have to buy new cables and adapters too so it will in fact be somewhat more expensive to upgrade from iPhone4 than it looks at first sight. Many Apple people dislike that....
Still the iPhone5 is good enough and will probably be a huge success.